This particular product should not be sold as toothpaste but as a teeth whitener.

On the second day of use, I developed gum inflammation.
And after using it again for a few days, I developed gum inflammation again.

As for whitening, I noticed a slight difference from the first time.

I recommend using it AFTER brushing with regular toothpaste!

Excellent product, cleans teeth very well and indeed does not leave any freshness sensation but you don't need to use a mouthwash afterwards as your breath doesn't smell, it has a neutral taste and personally, I prefer it. Regarding the above comments, we need to know what we are buying. Charcoal has the property of absorbing stains, which means it does slightly whiten teeth but if you drink a glass of red wine, coffee, or smoke, the color will come back. The best solution for those who want white teeth is regular visits to the dentist. No product works miracles on its own.

The taste is pleasant, instant, and leaves no feeling of freshness. With daily use 4-5 times a day, I have not seen any difference in the color of my teeth. It definitely does not justify its price

The best charcoal toothpaste I have tried.. It cleans the teeth as it should and in 3 applications I saw the difference! It doesn't have a strong taste like most charcoal toothpastes, but maybe one negative thing I would say is its taste, it's not bad, it just doesn't leave such a fresh breath.. I will buy it again

With daily use here for 1 month, morning and night, I haven't seen any difference at all in terms of teeth whitening and stain removal. It has a very mild taste and especially in the morning, it doesn't leave me with the refreshing feeling I would like. Very mediocre and quite expensive for what it is supposed to offer!

It is a very good toothpaste overall. It has a good-neutral taste, it doesn't burn (although I would prefer it to be a little cooler). Due to its price, I wouldn't use it as a daily toothpaste, but its whitening action is very good. I saw teeth with stains from smoking and coffee disappear within a few weeks. Attention, it does not contain fluoride (for those who want a toothpaste with fluoride).

It keeps the teeth white, cleans very well. However, it doesn't have a taste and many times when I brush my teeth in the morning, I feel like my breath is somewhat off, so I also use Listerine to feel fresh. I believe if it had some taste, it would be the best!

It is the first toothpaste I have tried after many that I have seen a difference (do not expect professional whitening results) in teeth whitening! You see results from the first two uses! It has a very nice taste but it doesn't leave the breath as fresh as others! I don't know if it is one of the best in terms of teeth cleaning and gum protection, I don't know that! But I can say with certainty that from the first use I saw a difference in teeth whitening! Let's add that it is economical compared to others that promise whitening and you don't have results in the end... Also, it is a company that is cruelty-free! Very important to support companies that do not test on animals! I have already bought it three times and will buy it again!

It is excellent, it does an incredible job [although I had my doubts], I will keep using it until I grow old.

It is the first toothpaste that I have been using for almost a year, I keep buying it again and again because it does the job. It's not like the others that advertise and claim to do the job, make your teeth white, you buy it for 15 euros and think [oh, how nice, I will have white teeth], and in the end, it does nothing.

This toothpaste does an incredible job and is worth every penny, 100 out of 100.

Excellent composition and texture. It works very well on teeth and provides great whitening results. I highly recommend it!!
My favorite toothpaste!!

I did not notice any significant change in whitening. Additionally, I noticed that my gums were bleeding and it was causing me canker sores, without having any pathological problem. As soon as I stopped using it, the symptoms subsided

I used it daily for 3 months. There was some whitening on my teeth, albeit subtle. This effect lasts as long as the use of the toothpaste, meaning it is temporary. Just like any "whitening" toothpaste. If you want permanent results, get a whitening treatment and skip the toothpastes :P
A very positive thing (for me) is that it doesn't leave the familiar "burning" sensation that the average toothpaste does, but I think it has a distinct taste and may not be liked by everyone.

The only positive thing is the pleasant taste. It goes without saying that I did not notice any change in the color of my teeth. I would not recommend it as a whitening toothpaste.

A lot of hype for nothing. It does clean thoroughly, but don't expect huge changes in the shade of your teeth.