You were born with influence, but you were taught not to exercise it, instead you learned to suppress it: by following rules, waiting your turn, avoiding creating problems. Influence doesn't work the way you think, because you don't think the way you think.

Zoe Chance, a professor at Yale University, drawing on insights from behavioral economics, neuroscience, and psychology, will show you how to rediscover your superpower: influence. Specifically, within the pages of this book:

• You will overcome common misconceptions, such as: if I ask for more, others will dislike me.
• You will understand why your negotiation tactics are likely depriving you of influence.
• You will discover what influences your behavior more than anything else.
• You will learn to cultivate your charisma, negotiate with ease and creativity, and identify those who want to manipulate you before it's too late.
• You will change your life, your business, and, why not, even the course of history.