It is a widely held belief that to become a successful entrepreneur, one only needs determination, intelligence, good timing, and—above all—a great product.
However, the harsh reality shows that most business startups fail. Most new products are not successful. Most businesses do not realize their potential. Success is not inevitable just because the right tools are available. The everyday details, the boring things, the small individual choices ultimately matter more than anything else.

It's time to look beyond the prejudices.

Entrepreneurship is something like management. So far, we have relied on vision, chasing the "great people" who could perform magic, or trying to meticulously analyze new products.

This book attempts to put entrepreneurial activity and innovation into a strict rhythm. We are at the dawn of the second century of management. It is our challenge to create something good.

The Lean Startup movement makes entrepreneurship accessible to an entirely new generation of business founders who are eager for new ideas on how to build a successful business. It aims to ensure that those who seek to create the next big success will have the tools they need to change the world.