The brightest and widest range of hues and shades, complemented by pure black, all beautifully displayed on a QD-OLED screen powered by the Cognitive Processor XRTM.

Millions of individual, self-illuminating pixels. Billions of real-world colors. The XR Triluminos Max™ provides wide shades and hues, even in bright scenes.

The brightest OLED you’ve ever had. With a temperature sensor, high brightness panel, and heat diffusion sheet for heat dissipation, this TV detects the screen temperature and precisely controls the light to deliver 200% more brightness than the previous one.

The XR Clear Image reduces noise using zone division and dynamic frame analysis and minimizes blur.

Whatever the content or source, images are upscaled to near 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Watching TV from the sides is truly satisfying. The A95L's QD-OLED panel maintains consistent brightness for stable colors at all viewing angles.

The QD-OLED panel reduces the effects of glare and reflection from daylight and room light, so you can clearly see images even in dark scenes.

Experience truly immersive cinematic sound with audio produced from the entire screen, providing an elevated soundstage and clear dialogues.

The Voice Zoom 2™ detects voices, analyzes them, and enhances their clarity. With enhanced filtering, ambient elements are suppressed, allowing you to hear even faint TV dialogues clearly.

With an integrated UI, the soundbar's audio settings automatically appear in the BRAVIA quick settings menu. Easily control functions such as sound field and volume using the TV remote, without needing to switch to the audio remote.

Google TV brings together your favorite content from all your apps and subscriptions and organizes it just for you.

Featuring a range of Creator Calibrated Modes, IMAX Enhanced, and Dolby Vision®, this TV preserves the director's intent. And as it is Calman Ready, creators can even professionally calibrate it for use in production editing.

The Netflix Adaptive Calibrated Mode works with BRAVIA XR's ambient lighting optimization, adjusting the brightness of your favorite Netflix shows to the room's lighting conditions.

Your TV is more useful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. You can even get answers, control smart home devices, and much more. Just say "Hey Google" to get started.

Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who is at the front door, and much more.

The BRAVIA XR TVs capture the stunning graphics and soundscapes of today's games. Pair it with the PlayStation®5 for ultimate immersion.

Imagine being able to play a game on one side of your screen while watching a YouTube tutorial video on the other. The Multi View feature allows you to do just that, without the need for an additional screen.

The BRAVIA XR™ automatically switches to Game Mode with the PS5™ to minimize lag and maximize responsiveness. It returns to normal mode when watching movies for more expressive scenes.

With 4K/120fps, variable refresh rate, and automatic low latency mode, our TVs offer you smooth and clear motion for fast gameplay.