Very well-known series of American small blenders, which so far seems durable and effective for smoothies. The color is nice, and the lid opens from the top without needing to remove it completely every time, because it has a hole for the juice or smoothie to flow. You can even drink it from there without putting it in a glass. One small negative is that you have to press the start button twice for it to work, as well as the fact that it is bigger than the blendjet.